I will always remember the soundtrack to Tony Hawk’s Pro
Skater 2 (one of my personal favourites).
Songs like Cyclone by the Dub Pistols, No Cigar by Millencolin and You
by Bad Religion shall forever be engraved in my memory. Let’s not get the idea that it’s only songs
that make for great sound in a game but it's also the original compositions
made for game ambience. The Final
Fantasy series has always been known for it’s great music and I can tell from
personal experience that if I hear any of the series music, I’ll know where
it’s from.
Because of my background in marketing, after listening to
this music I’m wondering: How has marketing used this to its advantage?
Right off the bat I remember Apple’s marketing for the
iPod. Almost everyone will remember the
original iPod commercials featuring Jet’s “Are you Gunna be my Girl”. Another one that comes to mind is TELUS’s
commercial featuring “I Want a Hippopotamus for Christmas”. Music and advertising have always been tied
in many ways. When creating an
advertising campaign one of the main goals should be to create a memorable
campaign. Whether it’s creating a song specifically for a campaign like McDonalds’
“I’m lovin’ it” or taking an existing song like “Come Fly With Me” in the
WestJet commercial, it has been continuously proven that great music makes
great advertising. Maybe the music
industry should jump on this, but that’s another story for another day.
I know this guy gets it:
Here are the ads for your enjoyment:
